An example business I was looking up just now… In Google Maps and the first page of Google Search etc it shows then as having 4.5 star review average over 693 reviews… But if you click and get the sidebar pop up, it shows reviews from the web which are far less flattering.
This seems to be super common. Google reviews are always glowing, but other sites are far less favourable. What’s the most likely reason for this?
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Google results are more realistic because Google prompts for reviews more frequently and thus more people are likely to leave a review which gives a more realistic result? Whereas the only people going to TrueLocal and Product Review are the very unhappy customers?
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Or that Google is completely gamed by SEO “experts” who spam fake reviews for cents and thus make Google Reviews completely bollocks by overpowering any genuine reviews with paid glowing testimonials?
If its the latter, I feel Google needs to solve this cause at the moment I have zero faith in their review system.
(I’ve blanked the name just because that’s not really the point of this post.)
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always read the reviews. The numbers are basically only a start guide, never the decider.
Lost count of how many times you see something with 4/5 and all the bad reviews are people bitching about the store they bought it from, or had ridiculous expectations (eg: This lawn mower did not trim my trees as expected!!) while the 5/5 are all suspiciously uniform…
My general rule of thumb is to run a search on what I’m considering with the word “CRAP” included. That gets you the truth
I take reviews on any site (especially Google/maps) with a huge grain of salt. I mostly only go straight to the negative reviews though. If they’re all petty shit, then it’s usually a good sign. I also like to see if the business/owner has responded. If they’re posting snarky responses to negative reviews, then I’m inclined to think that this isn’t a business that I want to deal with.
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Google has been putting zero effort into policing reviews. Many locations get a handful of 5 star reviews before they even open! All you can do is flag them as “unhelpful” 😡
