TV? Heard that one before.
Rebranding any government department is just a waste of taxpayer money. The cost would be in the billions. Everything with a logo has to be replaced, re-covered, repainted, rebranded, etc. Stationary (and disposal of stocks of old stationary) Uniforms Train stations Bus stops Tram stops Trains Buses Trams Advertising (billboards, print media, TV) Street signs and route markers Myki cards Website branding Web addresses Point of sale signage Plus the cost of consultancy on the new name and logo
Edit: yeah… I should have just read the article. That’s not what’s happening. 😬
I did a government internship back in the day and they paid me to change their logos on all their documents. Waste of taxpayer money.
Shoulda brought back The Met.
Cool, if this will bring us the airport line and tap on with credit cards faster I’m all for it.
