StudSpud The Starchy to MelbourneEnglish · 1 year agoDaily Thread: It's Thor's Day! 22/06/2023message-squaremessage-square538fedilinkarrow-up121arrow-down10file-text
arrow-up121arrow-down1message-squareDaily Thread: It's Thor's Day! 22/06/2023StudSpud The Starchy to MelbourneEnglish · 1 year agomessage-square538fedilinkfile-text
minus-squarecalhoon2005linkfedilinkEnglisharrow-up2·1 year agoAlso, Run DMC basically brought Adidas into the spotlight. They were the first band to be sponsored by an apparel company. Run DMC signed a $1.6m (£1.05m) deal with the brand in the 1980s after endorsing it in numerous songs. It was the first time a rap group had signed with a major sportswear brand and marked the beginning of Adidas’ long-running affiliation with hip-hop.
Also, Run DMC basically brought Adidas into the spotlight. They were the first band to be sponsored by an apparel company.
Run DMC signed a $1.6m (£1.05m) deal with the brand in the 1980s after endorsing it in numerous songs. It was the first time a rap group had signed with a major sportswear brand and marked the beginning of Adidas’ long-running affiliation with hip-hop.