I think CopyWriting is an under appreciated art form.

I had an apprentice that was moonlighting doing contract CopyWriting for a large advertising conglomerate.

First he tried writing himself, then he outsourced to India, then he used ChatGTP, finally, he just submitted nonsensical Lorem Ipsum text. He still got paid and still kept getting contracts.

I think this is more critical about the Advertising industry than CopyWriters.