I think most of the aversion was just stigma - shopping at the cheap stores meant you were poor. The products were pretty much the same as any home brand product.
Jewel and Franklins were basically Aldi, except Aldi has copied the look of more expensive packaging and somehow convinced everyone that shopping at the cheap store is something to be proud of rather than being shameful. A combination of clever marketing and societal change.
I think most of the aversion was just stigma - shopping at the cheap stores meant you were poor. The products were pretty much the same as any home brand product.
Jewel and Franklins were basically Aldi, except Aldi has copied the look of more expensive packaging and somehow convinced everyone that shopping at the cheap store is something to be proud of rather than being shameful. A combination of clever marketing and societal change.