Bud Light tanked. It was the number 1 beer in its category up until that decision - a title it had held for 20 years. It isn’t now.
Their vice president responsible for it was removed.
They lost marketshare across the board.
Their american sales have not recovered.
Bill Gates threw $100 million at their stock in an effort to get it to go back up. Remember - Bud Light is not their whole company. Bud Light has likely been irrevocably harmed. Other beer brands have gained market share, Bud Light lost the number 1 spot it had held for 20 years. Share price isn’t everything when it’s a worldwide brand.
Some facebook-meme level reasoning here bro. If gates bought $100m in stock in september then he’s made $10m on that bet in the last 4 months. You can cherry-pick whatever factoids you like but the bare facts are, no one really cares.
I guess we will see what happens when woolies share price tanks this week. SMH.
Dude. You asked how things worked out for Bud Light. Bud Light is InBev. Things are going great.
You’re trying to shoe-horn their PR failure into your narrative that left-leaning companies get cancelled to make yourself feel better about… things, but the fact is Woolies ditched the merch because most people aren’t really interested in buying shitty plastic flag stuff on the 26th of January any more. Dutton whistled, and you barked. Woolies is doing fine. Even if they walked back this decision they would just stock a token flag in January because… there’s no money in that shit.
Bud light is doing terribly. Just because the parent company is going well it doesn’t mean every product of theirs is 😂. Again - 20 years as americas number 1 beer………Dylan mulvaney partnership…….loses number 1 spot immediately, hasn’t regained it. Market share dropped. Competitors market shares increased. Bud light was irrevocably damaged from that stunt.
The overwhelming outrage at Woolies at the moment shows that it was a stupid decision. They did it for the wrong reasons and they will feel the pushback in one way or another. Will it be as big as bud lights? Not a chance with our supermarket duopoly, but they will lose customers and the stunt won’t gain them any new ones.
What “overwhelming outrage”? The murdoch media is trying to imply there is outrage, but honestly no one cares. There are fewer idiots driving around with tacky plastic australia day flags than I’ve ever seen.
Woolies did it because there’s no money in it. No one is buying shitty imported plastic flags. Their PR people stupidly thought they could get a win with some virtue signalling, and they fucked up. The decision to discontinue those lines was all business.
You’re mistaking the real reason for the made up reason. They are stopping it for the virtue signalling, they’re using “declining sales” (with no more detail) to try and cover themselves.
You really genuinely believe that a retailer would cancel a profitable product line just for a once off headline? That’s daft. Virtue signalling isn’t worth that much. It’s always a statement or gesture rather than an actual change to a product or business policy. “Lets add this rainbow to our facebook page” type stuff.
Absolutely guaranteed that this was a business decision, that PR made the mistake of trying to take advantage of. Honestly, do you think sales of that junk has been increasing?
Uh, how did it work out for them ? InBev’s share price is higher than it was a year ago.
Bud Light tanked. It was the number 1 beer in its category up until that decision - a title it had held for 20 years. It isn’t now.
Their vice president responsible for it was removed.
They lost marketshare across the board.
Their american sales have not recovered.
Bill Gates threw $100 million at their stock in an effort to get it to go back up. Remember - Bud Light is not their whole company. Bud Light has likely been irrevocably harmed. Other beer brands have gained market share, Bud Light lost the number 1 spot it had held for 20 years. Share price isn’t everything when it’s a worldwide brand.
Some facebook-meme level reasoning here bro. If gates bought $100m in stock in september then he’s made $10m on that bet in the last 4 months. You can cherry-pick whatever factoids you like but the bare facts are, no one really cares.
I guess we will see what happens when woolies share price tanks this week. SMH.
So you ignore 90% of my post that proves my point to focus on the 10% that you think proves yours? Lol
Let me guess - it was a coincidence that bud light got dethroned after 20 years at the same time they pulled their stunt?
Dude. You asked how things worked out for Bud Light. Bud Light is InBev. Things are going great.
You’re trying to shoe-horn their PR failure into your narrative that left-leaning companies get cancelled to make yourself feel better about… things, but the fact is Woolies ditched the merch because most people aren’t really interested in buying shitty plastic flag stuff on the 26th of January any more. Dutton whistled, and you barked. Woolies is doing fine. Even if they walked back this decision they would just stock a token flag in January because… there’s no money in that shit.
Bud light is doing terribly. Just because the parent company is going well it doesn’t mean every product of theirs is 😂. Again - 20 years as americas number 1 beer………Dylan mulvaney partnership…….loses number 1 spot immediately, hasn’t regained it. Market share dropped. Competitors market shares increased. Bud light was irrevocably damaged from that stunt.
The overwhelming outrage at Woolies at the moment shows that it was a stupid decision. They did it for the wrong reasons and they will feel the pushback in one way or another. Will it be as big as bud lights? Not a chance with our supermarket duopoly, but they will lose customers and the stunt won’t gain them any new ones.
What “overwhelming outrage”? The murdoch media is trying to imply there is outrage, but honestly no one cares. There are fewer idiots driving around with tacky plastic australia day flags than I’ve ever seen.
Woolies did it because there’s no money in it. No one is buying shitty imported plastic flags. Their PR people stupidly thought they could get a win with some virtue signalling, and they fucked up. The decision to discontinue those lines was all business.
You’re mistaking the real reason for the made up reason. They are stopping it for the virtue signalling, they’re using “declining sales” (with no more detail) to try and cover themselves.
You really genuinely believe that a retailer would cancel a profitable product line just for a once off headline? That’s daft. Virtue signalling isn’t worth that much. It’s always a statement or gesture rather than an actual change to a product or business policy. “Lets add this rainbow to our facebook page” type stuff.
Absolutely guaranteed that this was a business decision, that PR made the mistake of trying to take advantage of. Honestly, do you think sales of that junk has been increasing?