My guess is a combo of releasing good movies to take advantage of the holiday season and not “wasting” them by releasing in the general New Year/Post Christmas spending slump. Release the slop when theatre attendance is at it lowest anyway and save the ones they’re banking on for more popular seasons. It’s also a little chicken and egg, is attendance low because shit movie releases or are shit movies released due to fewer people going to theatres?
My guess is a combo of releasing good movies to take advantage of the holiday season and not “wasting” them by releasing in the general New Year/Post Christmas spending slump. Release the slop when theatre attendance is at it lowest anyway and save the ones they’re banking on for more popular seasons. It’s also a little chicken and egg, is attendance low because shit movie releases or are shit movies released due to fewer people going to theatres?
I reckon people would go to the theaters if there was something good worth watching. Regardless of the time of year.