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The reason they all started doing this is to make the buildings easier to sell if they decide to close the location. Basically anything could go into the bottom one with minimal remodeling, but even if the top was closed, you could probably guess it used to be a McDonalds, which some companies don’t like. Unique brand architecture was essentially another victim of financialization.
Ah, so they wanted to avoid the pizza hut issue.
Libs crying about their treats aside, I feel like the world has become colorless. Especially with fashion but really any other “trendy” design choice uses muddy, pastel, colorless colors. Maybe I am becoming to old but goldurnit I want to see more vibrant colors
Techbro aesthetics are life-denyingly bleak and I fucking hate them.
Maybe I am becoming to old but goldurnit I want to see more vibrant colors
Same. The older I get the more I want the world to be kid-friendly, damn it.
I want a world made out of pastel colours because i find them very cozy. Everyone gets a warm fluffy sweater as well.
That’s really interesting, because to me they give the exact opposite vibes. A cold and sterile aesthetic trying to be more palatable.
Earth tones ftw
Needs to appeal to the larger number and try minimising costs at the same time.
McDonald’s removing all the indoor playgrounds really drives this one home.
I was remembering the McDonald’s party rooms today and how they’re like a liminal space
Those places were a den of disease and child filth everywhere. I’ve had to clean a ball pit before after a child vomited into ours, and that was just one kid. Imagine hundreds of kids in a day moving through an area, with dirty diapers, drool, vomit. It’s terrible. Nearly every worker there got something like meningitis or skin rashes at least once. I can’t even imagine how many kids left our ball pit with pinworms.
It’s a cute idea to have indoor playgrounds but the unfortunate reality is children are disgusting
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McBrutalism
I just want to go to a Mcdonalds with a play area again so I can get stuck in the games
Even our buildings have to be styled like operators. Put a beard and fashy tats on it too.
I hate when corporations try to be relatable
I think part of the reason may also be because they can’t advertise directly to children anymore and had to pivot their market demographic. Having ball pits and video game kiosks was a direct marketing strategy.
Advertising and just making this slop appealing to kids is fucked, so I’m actually completely fine McDonalds went with this boring brutalist facade.
So much of politics is dumbass nostalgic aesthetics now going in some sort of unhinged racist liberatarian angle.
“Remember feeling safe and invincible after the commies lost in the 90s, and every one of your whimsical ideas were praised as genius without the slightest pushback?”
-the motivation for pretty much every techbro aesthetic choice ever since
it grew with it’s audience
They used to say that the bright red colors made people want to leave so you could have a quicker turnaround. Now they say that the muted colors make the place more inviting to stay in, so that people will see others inside the restaurant and be more likely to go in themselves.
It’s all bullshit.
Brutalist burger architecture
Exploitation and wage theft is fine by me, but no color is where I draw the line
McAnguish
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