YouGov research for the Australian Conservation Foundation, found:
85% of parents worry about their children’s health and safety in extreme heat.
70% of parents have kept their child inside more often over the summer holidays, with higher numbers for parents of children aged 5 or younger (76%) and Queenslanders (75%) 67% of parents who kept children indoors had negative feelings including feeling confined (32%), stressed (26%), trapped (23%), anxious (21%), sad (21%) and overwhelmed (18%).
79% report heatwaves impact their family’s sleep, with 21% saying reporting significantly impacts children’s sleep and 58% saying it somewhat impacts their children’s sleep.
45% reported limiting the use of air conditioners or fans during heatwaves because of the cost of power bills.
Facebook/insta campaign with an ad featuring each one of these statistics targetted at parents in all demographics could be a next step to really drive the message.
Social media: All I can do is fear mongering over some irrelevant issue.