• Potatos_are_not_friends@lemmy.world
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    1 year ago

    TIL!

    The advertisement’s memorable jingle turned “Ike for President” into a popular catchphrase; its final line was described by Paul Christiansen as a “party-transcending appeal to voters”.[1] Adlai Stevenson II, Eisenhower’s opponent, felt that the ad trivialized serious political issues and referred to it as the worst thing he ever heard. Eisenhower’s organization planned to broadcast the advertisement five to six times every night during the final two weeks of the campaign in a few targeted areas. Eisenhower won the election in a landslide, though his campaign’s advertising expert thought the ad made little difference. Time magazine later ranked “Ike for President” eighth in its list of the top ten campaign advertisements

    https://en.m.wikipedia.org/wiki/Ike_for_President_(advertisement)

    • Papergeist@lemmy.world
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      1 year ago

      It goes even further back then that with “Tippecanoe and Tyler too”. If I’m not mistaken, that was the first campaign slogan. “Tippecanoe” being William Henry Harrison.