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oh look, another web service who wants to strangle its users for money and ad views :D when’s a peertube instance going to get some big creators on it supported by viewers? that’ll do it, i bet
It seems like we’ve all lost the plot. We’d probably be willing to view ads if the experience wasn’t literally jarring. Try browsing for a day on a plain-no-extension browser. If you use other web enhancement tools kill those too. Straight-up internet is cancer, especially on mobile.
It’s impossible to read a 250-word article without being interrupted 5-7 times. Two of those interruptions are likely a full page overlay with give me your email, and are you sure you don’t want to subscribe, just give me your credit card number.
Then there are auto-play videos on the side, some with audio on by default. I mean I came here to read something, so of course we have things flashing and moving and making noise, it’s the most conducive environment for thought, right?
Ad blockers and script blocking are essentially a hazmat suit that allows us to withstand a hostile environment. Remember when we said myspace pages with audio and [marching-ants] borders was a bad UX? At least we didn’t have overlays back then.
Go back to basics and consider what makes a good vs bad internet experience. The reality sounds like someone with a minor case of severe brain damage. I think we’ve just become unashamed of greed as a society. It’s clearly all just about money.
Those annoying customers/users generate content and we have to put up with them so we can monetize it. *Sadly, It’s unclear if I’m talking about youtube, reddit, or nearly any other site.
Le sigh.
We’d probably be willing to view ads if the experience wasn’t literally jarring.
Not me, sorry. Fuck ads. I’ve been ad-free for like a decade, and I’m not interested in regressing.
Even if there was a balance and the ads were non-intrusive? I mean, servers and bandwidth cost money. I’m in the same boat as you where I have run ad blockers, adblocker blockers, no script, privacy enhancers, and anti-fingerprinting since forever ago.
I’d rather view a few reasonable ads than have a site try to mine and sell my data. If there was a balance, this is where I’d say it was reasonable. Since not reality, I’m with you, nuke them all, and just take the content.
I’m willing to pay for site and services I consider valuable. Not with my data, not with my attention.
The definition of “reasonable ads” and “just a few ads” keeps sliding. I’m old enough to remember the early internet, and that this lie has been told many times.
Just a few acceptable ads always becomes many unacceptable ads, because money.
Just like cable tv!
Even if there was a balance and the ads were non-intrusive?
I don’t need propaganda telling me to want to buy shit that I otherwise wouldn’t want to buy, no. I’ll go to other consumers (and, more specifically, people I trust) to determine what things are worth, not entities with a conflict of interest in the matter.
The whole marketing/advertising industry is illegitimate and harmful, and I’m “boycotting” the whole thing until we finish the job of destroying capitalism and it’s no longer needed anyway.
I’d rather view a few reasonable ads than have a site try to mine and sell my data.
The corporations are going to try to mine and sell your data anyway. Why wouldn’t they? You think just because they have a revenue stream through ads that they’ll give up another revenue stream from fucking over your privacy? Then I’ve got this nice bridge to sell you, too…
I think you’re right, I feel like I’m looking for a little good-will among our kind (bleak and probably misguided at best). Sellers and consumers need to coexist in some manner, but what that relationship should be is yet to be defined. For now, we’re in a place that needs change for sure.
We’d probably be willing to view ads if the experience wasn’t literally jarring.
Not really I don’t want to view propaganda about how the new 6 wheels family killer wagon is still chill even if you’re going through the desert.
I just don’t like ads and unnecessary consumerism.
God, this is tangential to your point, but car and housing aesthetics have gotten terrible. Everything is BIGGER BIGGER BIGGER. People need to buy huge fucking hulked out monster trucks now for their suburban ass lives so they can make sure to fit their entire home when they commute an hour to work in soul crushing traffic. And they absolutely NEED their giant ass monstrous mcmansions. How can they survive without the extra dozen rooms that they can fill with more cheap bullshit? And don’t get me started on color. Houses are all beige, grey, monotone terrible. Cars are silver, white, grey, black. There’s no color anymore. It just feels like what’s the point? Why bother trying when this is what success looks like. We have this beautiful planet and this is the shit we fill it with. I’m sorry. /endrant
I feel you… the world is a sad place today…
My truck is white because it’s hot AF outside and it there is a LOAD of difference between dark colors and white in the sun.
I fully agree. Online ads used to be some banners next to the content you came to the site for. I was fine with that. As soon as they put it in front/in between/… the content, I very quickly got fed up with it.
Wow the enshittification is at full throttle across silicon valley! Guess those investors gotta get those returns now that interest rates are spiking!
I imagine folks wouldn’t have a problem with this if the ads weren’t already so aggressive. Numerous ads before and during the content break it up too much. And if the content is extremely short form, it completely ruins the experience.
The number of ads and their length should be proportional to the length of the video. And any creator doing built-in ads should also not be able to inject a bunch of other ads. Burying content is an easy way to get avoided.
Print media had limits for advertisements, heck, in magazines they were premium real estate for the finest graphic designers to put together incredible imagery to get your attention. This level of care (not necessarily images or what have you) has yet to translate to the web.
That’s funny, I’m testing YouTube alternatives.
Suggestions?
My issue is that the content creators i watch probably arnt going to leave… and im sure ad blocks will find a way around it after a month or so
PeerTube seems to be the federated (decentralized) option (similar to this). Content obv is entirely different, but maybe that’s actually a good thing. Think of it as a clean slate - a fresh canvas. tbh YouTube’s content has really sucked the past few years, and mother of bog do you see the stuff that trends nowadays when you’re signed out? It’s basically become cable tv. I started using youtube bc I hated cable tv.
defederated
I’m not sure I understand what defederated means in this context. Can you explain it?
think they meant to say decentralized
yes, my brain apparently couldn’t decide between decentralized and federated, so it mooshed them together
Invidious is the most obvious. Its FOSS wrapper but it also lets you watch peertube and other federated content.
They already started to fight the project last week, Google legal contacted the project owners
I saw the reply they had. Interesting point about “We don’t use your API so we didn’t agree to the TOS of your API. Also there is no ‘we’, since we don’t host invictus; simply develop it as a product”
@PhatInferno There’s Peertube here in the fediverse. But yea, every platform will need creators which will not easily switch. Some even have youtube membership enabled on their channels, which makes it kinda impossible (without being deprived of revenue).
Unfortunately I don’t know of any other platform that would pay creators like YouTube does which is half the reason the YouTube keeps creators.
I hate the crypto bros as much as but I wonder if there is a way to set up a federated video sharing network that has a $5 monthly fee and distribute it over the creators you watcher over the month.
@Bardak if you post a video on a topic that YouTube deems problematic then it doesn’t pay you either (i.e. the demonetize that video).
Many youtubers are on platforms that accept donations tho (like Patreon), so for some, the monetization isn’t that much of an issue.
Nebula. Most of they content creators I watch are there.
I usually follow creators through RSS, so I mix and match platforms avoiding YouTube for any creator that cross posts. A lot cross post to Odyssey though so if you wanted to have like one app in addition to YT that’d probably be the way to go, or at least worth checking out.
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I have had this in my ublock origin filters for quite some time. Seems to do the trick:
!www.youtube.com ##.ytp-ce-elementI would rather not watch Youtube again then be exposed to terrible ads. I accidentally went on Youtube on Chrome and one of the ads was a straight up scam. $7.54 Switch! Like maybe if they had humans vet ads like you used to do maybe I would have less of a problem with it.
Yep, got selected for this test and I thought my network went down.
Had to do nearly 30 mins of debugging until I realized it was youtube actively withholding JUST the video. Took some effort but managed to get them to send the videos again after resetting a bunch of things.
I refuse to view ads and will go to the ends of the earth to make that happen.
Paying is most certainly an option, but only when that becomes the ONLY option.
I’ve been using an adblocker since ads starting becoming more intrusive and the internet has progressed so much that it’s become generally unusable without one. I remember when a mobile ad popped up on my phone and it straight up startled me.
I’d happily pay for the content on youtube, if the user experience was not as miserable as it is.
Search is basically non functional, sort by oldest is gone, search in channel is only available on desktop not on mobile, filter videos by date range is not possible, video quality is mediocre, everyone and their dog makes titles that leave no clue at all about whats actually in the video because “they do better for the algorithm”, if you want to actually read the comments or video thescription on mobile you’ll have to click “show more” and “expand” until your finger hurts, video caches only a few seconds ahead, which makes watching on flaky connections miserable, video quality defaults to 480p even on gigabit internet, subtitles have become almost completely useless, etc., etc., etc.
If they would actually care about the user experience, I’d pay. Instead they just make the ads as annoying as possible, in the hopes that users pay just to get rid of the annoance, instead of paying for an actually good service.
This is crux of the issue. The whole websites interface is structured around ads. If you pay to get rid of them, it’s still structured around ads from its most basic level, so much so that simply getting rid of them doesn’t fundamentally change the experience.
I pay for premium and the only reason is because I watch a lot of youtube on my TV. However their app is terrible on cable boxes. I’ve had 3 different brand boxes and they all have the same issue. If you rewind the video it stutters while playing from the buffer until you get back to live.
And it’s so annoying if you have a ton of channels you are subbed to. The algorithm will only show you videos from like the last dozen or so of your subs that you watched videos from. Then show me tons of videos I have absolutely no interest in. Or tons of videos on the same topic that are basically just plagiarized from each other.
I’ve found youtube has gotten really, really good at recommending me stuff over the past 2 years. I’ve gone to great lengths not to mess that up once I noticed that. I also like how youtube now shows me 0-10 view videos since I keep clicking on them. Most are trash but very occasionally youtube finds an incredible video. Basically like tiktok but without that annoying short form content interface and I get to choose to view it.
I’ve got thousands and thousands of subscriptions to channels over the years at this point. It’s impossible to manage. I’ve no joke probably cost them in the thousands at this point.
I don’t watch youtube on a TV but I do believe there are ad free solutions if the TV runs some form of android, besides premium.
Wonder how long the ad-free non-premium will last. I predicted in the 2030s like 5 years ago, but with how quickly platforms are cracking down on “leach users”, it’s probably in the <5 year span at this point. Enjoy it while it lasts.
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Or a Fire TV Stick with SmartTube.
My problem is that the money given to Youtube only very marginally gets to the creators…
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I wouldn’t mind ads if,
- They didn’t repeat the same 3 ads every few minutes on high ad videos (No It, I will not take it >:c)
- Moderated and removed obvious scam ads
- Remove ads that are disgusting or clearly inappropriate (I have seen some stuff that could be categorized as porn in YouTube ads and no I do not allow them to feed me ads based on my interests)
- If ads were still not being actively used to spread malware/viruses (not sure if this happens on YouTube at all but I would rather be safe then sorry)
[EDIT] Removed a redundant word
We’ll find a way around it, if not go to hell YT. Apart from posters in the real world, I am living a 100% ad-free life and I’m super happy about it.
I’ll say something unexpected: I pay for YouTube. With money! Why?
- I use it every day and I’m a human who likes boosting the things that I enjoy
- I think YouTube’s content recommendations are a genuine value-add and not easily replaced
- A cut of my subscription fee goes directly back to the video creators that I watch
- The “premium” encoding levels are actually a substantial improvement to video bitrates
- Important: the premium bitrate is higher than anything previously offered and probably would not have been otherwise practical to serve for free
So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I’ll continue to enjoy getting swindled.
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I don’t think there is anything wrong with paying for what you consider to be value. I pay for Nebula for similar reasons. Similarly, I don’t have a problem with free services including modest ads to cover their costs and even make a profit.
I do have a problem with ads that have gotten so aggressive that the free experience becomes unusable. For many providers, I feel like they have lured in content creators by promising free access and then changed the bargain after the fact by making the free tier intolerable.
rather than paying for youtube premium you should use an adblocker, or download all the videos you watch, then donate the money to creators you watch. if everyone who paid for youtube premium just decided to split the cost of the subscription between the creators they watch, creators would make a lot more money and as a bonus you hurt Alphabet, one of the worst companies in the world. It’s a win win
Alright, let’s say I do that. I’ll take my $12 and split it equally between every unique channel I’ve watched in the last 30 days. Eyeballing my watch history shows… about 100 different channels.
Let’s ignore for the sake of argument the incredible overhead I’d have to take upon myself in order to facilitate and account for 100+ recurring micro-donations. How much more money do you think these creators would get from my direct donations rather than going through greedy Alphabet? Let’s do math together:
- Subscription: $12.48 (the extra $0.48 is applied at checkout for the 4% VAT)
- 4% VAT (rounds up): -$0.48 ($12.00)
- 1.9% + $0.30 Processor Fee (rounds up): -$0.53 ($11.47)
- 45% Platform Split (not rounded!): -$5.1615 ($6.3085)
- 100x split: $0.063085 p/channel
Ok. That’s ~$0.06 per channel instead of the $0.12 each creator would have gotten had I simply hand-delivered two pennies and a dime to every single individual. I don’t know about you… but I’m kind of too busy watching YouTube to go outside right now, so let’s go ahead and factor in what would happen if I managed to donate using a platform like Patreon instead:
- Not-Subscription: $12.48
- Rounded up: $13.00 (the donation has to be evenly divisible by 100)
- Per-creator donation: $00.13
- 4% Local Digital VAT (rounds up): -$0.01 ($0.12)
- 5% Platform Fee (rounds up): -$0.01 ($0.11)
- 5% + $0.10 Processor Fee (rounds up): -$0.11 ($0.00)
In other words: I’d be paying $0.52 more to donate a grand total of: no money. If we ignore the “no money” problem, there’s also the issue of it being literally impossible to donate such a tiny sum in the first place. Of course, we also conveniently ignored the issues of currency conversion and the man hours required to fill out 100 donation forms…
Let’s be honest with each other: you weren’t being completely serious when you said that your suggestion had anything to do with ✨the creators✨. Even if you were serious, I’m certain that you don’t follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
We watch a vastly different amount of videos online I guess. I was thinking 10 or 20 people at most. But even with 100 people, if somehow you wanted to donate to every single person, the solution is simply to donate yearly rather than monthly. (Seriously tho, not judging your lifestyle, but 100 channels? That’s a lot)
You are making a lot of assumptions with your argument.
In your current model, a considerable share of your subscription money goes to the platform (in this case, Alphabet), rather than directly to creators. While this is indeed a reality of the current system, that doesn’t mean it is the most effective way to support creators, and it is this point that the suggested model seeks to challenge. Direct contributions, even if smaller in size, have a larger portion reaching the creators.
Also, your argument assumes that you donate an equal share of revenue to every creator, but that doesn’t always make sense. You have the Power of Choice: In the current model, you pay your subscription fee and have little say over how it is distributed. In a direct donation model, you have a greater ability to vote with your wallet, supporting the creators who you feel truly deserve your support.
I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
No, I don’t, I donate more than that, and most of the time without third party platforms that take their cut, but look I agree, it’s not practical for every individual to distribute $12 among dozens of creators around the world. But, if a significant number of people were to adopt this approach, the collective impact could indeed be substantial.
Also, patreon and similar platforms are only used for convenience, and are not the end all be all, for instance liberapay takes no fees (with the exception of the processing fees that are charged by the payment processor).
I’m also a YouTube premium user. I realize there are other ways to get around the ads, but I prefer supporting the services I enjoy using.
I subscribed to a paid version of YouTube Music many years ago, and at some point, due to some changes by YouTube, this automatically converted into a Premium YouTube membership, and I’ve been somehow locked in at $9.99/mo since then. Thankfully, my wife doesn’t care about watching ads, so we don’t need the family plan. That being said, even if I had to pay full price, and even if my other family members wanted Premium, I’d still pay for it. It’s 100% worth it from my perspective, for all of the reasons you mentioned.
I second this. Probably the best $15 I spend for my family every month. No ads for kids watching YT on their own is nice peace of mind for me and my wife.
And because I already pay for it, we’ve slowly all migrated over from Spotify to YT Music and been surprisingly happy with it.
The family plan was the best $15 I spent for many years but when they raised the rates this past year I took a look at all my streaming subscriptions and YouTube didn’t make the cut any longer. There’s a small chance I’ll resub as an individual down the road but for now it’s ad blockers for me.
How is it $15/mo for you? When I look at a family plan it’s $23/mo. I’m using Spotify with a student discount right now, but my wife and I accidentally kick each other off from time to time and it’d be nice to not have to worry about that. $15 would be worth considering since we just freed up some money by cancelling Netflix.
I didn’t know that you also get higher bitrate with premium. That might change things for me. Most of the time I watch YouTube on a desktop where I can use uBlock but when I watch on my iPad the ads get really annoying and I have already thought about getting premium just to get rid of the ads while watching videos during breakfast. Having higher bitrate would be a nice bonus.
Eh, I’m not here to hawk product. The higher bitrate is nice to have, but the impact of bitrate on video quality is perhaps a bit overblown. In a lot of situations, you’d have to pixel-peep to spot the improvement – youtubers are pretty good at making videos look nice under the core quality settings.
On the other hand, ads suck. I’d have never watched enough YouTube to buy premium without years of heavy adblocking (shoutout to ReVanced Manager). Getting an ad-free experience out-of-box is very convenient and could possibly be worth the value of the subscription depending on your usage & means.
What I find most annoying is that it’s still not possible to get Premium Lite (Premium without music, offline and background play) because I already have Spotify and don’t really need background and offline play. 12 EUR/month is a steep price for just removing ads.
Fair enough, you need to look out for you. If the money would be missed, don’t pay the bridge troll. Block ads and be free.
FWIW: YouTube Red was basically what you’re asking for and it cost the equivalent of 9 EUR/month. Red wasn’t available in Europe so this is a moot point, but that’s the rate that YouTube previously valued itself at as a standalone product if you’re curious.
They had a pilot project in benelux and nordic countries called Premium Lite for 6,99 EUR/month
Oh! I’d never heard of Premium Lite so I thought you were speaking hypothetically. TIL.
Yeah, that is a lot lower. If they offered that option I’d definitely use it over the $12 one… but I suppose that explains why the pilot never took off, eh?
Probably, such a shame really
If you watch YouTube videos on a small smartphone screen, sure, the bitrate does not matter that much. But whenever I watch it on my 55" 4k TV I cringe every time the image gets a bit busy and suddenly there are blocking artifacts everywhere
That’s reasonable. I’d be fine paying but I just feel like the cost is too high for my usage. I don’t use YouTube enough to justify the cost. If they had like a lower tier where for 5 bucks a month I could skip x ads or ads on x hours of videos I’d be a subscriber already.
The comments in here are interesting to me. Ads and Premium are a way for your favorite content creators to get paid for the content that they produce. I’ve listened to a number of creators talk about the YouTube revenue sharing model and most of them (LTT and Hank Green) says that YouTube is actually really fair with how they share ad revenue and how Premium is actually a good alternative that meets the needs of the platform, users, and creators. And YouTube, the platform, DOES need to get paid as well otherwise your videos can’t get to you.
I also hate ads, like a lot, and I do whatever I can to get them off of my screen because I think they are intrusive and we have proof of how they enable tracking across the internet at large. However, for those platforms that I find extreme value in (YouTube being the example here) I see how and why ads/Premium pump value into their system. If your favorite content creator isn’t getting paid for their content, they won’t be able to sustain it long term.
One last thought about video streaming and the content we all love that is hosted by YouTube: if we were to say that we would rather our money go directly to our favorite content creators, we would end up with a very fragmented ecosystem akin to the Streaming Service MESS we are in with TV/Movies. I would LOVE to pay LTT directly through Floatplane, but then where would I be with being able to watch other content creators?
Remember when ads were short and easy to skip? They’re just getting more annoying now.
I could bear them back then, but now I can tell immediately if I accidentally use the mobile app on my phone vs my phone’s web browser.
This is the thing about ads. It’s never, ever enough. The web is unusable without an ad blocker and it doesn’t matter. We still get more ads.
Basically I think we are going to have to find more and more alternatives to the web. It’s ruined and it’s not coming back.
I know many people who are back on piracy now. It’s just impossible to take all the ads.
I have heard that the ads are getting worse and longer/unskipable. I do wonder how YouTube determines what the ‘balance’ should be. You know they have the usage and engagement statistics to back up the increase. It did get to a point where I said there was no way I could continue to use YouTube as it was; but it was also around the time that I pretty much switched to YouTube for content over Netflix/Hulu/Disney+/TV so Preimum was a no brainer as I could drop 3 or 4 streaming services for YouTube.
My understanding is that as rates have gone way down the last couple of years and it wouldn’t surprise me if Google just has less high quality ads and is dipping into the crappy cheaper ad buys to fill the space.
Once, I played the first YouTube of the day on the Roku, and instantly got 2 minutes of unskipable ads (4, 30 second segments) with (what I would categorize as) unnecessarily sexual content on a children’s playdough video. That was when I installed and configured PiHole for the Roku. That was the last straw. My 2-yo niece should not have seen a dude’s butt. A 5-second video-age-appropriate ad, ok. An age-appropriate banner on the bottom, ok. 2 minutes of unskipable adult ads on a kid’s video, no. I started blocking, when they started intruding.
I understand your argument, but I think the issue is more complex. I would wish that it was just advertisers paying money to YouTube and YouTube taking its cut and giving the rest to the content creator. It used to be like that in the beginning, but it isn’t anymore. I do not pay for a YouTube subscription, because I don’t want YouTube to track my videos and create a profile of me. Especially when I often have to sift through multiple videos just to find an answer to very specific question and YouTube takes that as me being super interested in that whole topic. Watching ads on the other hand is also just a large tracking apparatus that tries to squeeze money out of my pockets. My preferences over the whole Internet is being tracked to serve me “the most relevant and personalised content”. Basically, they try to figure out what I want, before I do and then try to sell me that. If there is a way to directly support content creators (donations, subscriptions, etc), I usually do that. But I don’t want to support shady business with my data behind my back.
Very much this. If I visit the grocery store, I am not walking through other businesses just to get to each isle.
I am perfectly happy with going back to amateur YouTube somewhere else. If it was a real community of individuals I would probably post content again myself. The whole idea of YT as career content creators only is not very interesting to me any more.
I do not use an ad blocker. I use a whitelist firewall. I only visit the websites I request. If anyone wants to show me content, it must be on the servers I wish to visit. As far as I am concerned, if I invite you into my home, you head to the bathroom, open the window and let a dozen people into my home, you’re never going to get invited to visit again. This is how ads work.
If YT can’t trust these people to host their content directly, that is not my problem.
If they would let me just specifically pay for ad-free YouTube at a reasonable price, instead of lumping it in with a bunch of shit I don’t use and am not interested in, I would happily pay.
And YouTube, the platform, DOES need to get paid as well otherwise your videos can’t get to you.
I disagree. YouTube is owned by Google as we all know very well. They don’t need to show you ads technically. I get why they would want to, because obviously its a company and they want to make more and more money. But I (and many more like me), as users we feel that it gets to a point where I’m not watching a video with ads sprinkled in, but ads with a video sprinkled in. So I as a consumer will find ways to circumvent that, and avoid watching ads. There comes a point where they’re getting far too greedy and I can no longer tolerate the extent to which their “more and more money” practices get to. As another commenter mentioned, the ads arms race will simply continue turning. As for creators, there are other ways for them to make money, as was the case when YouTube was still a younger thing. Now there’s even more options such as Patreon. Also, bigger brands such as LTT inevitably branch out and create separate revenue streams (think LTT store). Obviously, not every creator might want to do that simply to get paid, but when did we shift to this idea that its a job. Even though I’m young(er), I still remember the beginning of YouTube, though barely. It seems like it was more people back then that wanted to do this as a passion, not that they felt “I need to release a video every week at a set day and time or I get less money” as it seems to be now.
I wouldn’t even mind that much if the ads didn’t interfere with the primary function of the site, which one would think is to serve content (the product) to me (the consumer). Such as ads which are not part of the video but are loaded on the side for example. However, this is not the case. Primarily I think because we have reached a point in the internet’s timeline where people using it are not the customers anymore, but the product. And we’re being sold to ad companies.
Thanks for coming to my Ted Talk xD
YSK that Premium pays considerably less to creators than any other form of monetization.
So, if you want to support your favorite creator, literally send them a dollar.
One dollar is more than what that creator will ever make from a single viewer on YouTube.
I do understand that if companies running ad-supported models, they need to make sure users are actually watching those ads. Seems logically to me - no ads mean no money, and no money means no sustainable business model.
On the other side, as a user, I just can’t browse the internet without an ad-blocker any more. They just got so annoying and sometimes even break the actual website.
But to be honest, I don’t see an alternative to ad-supported models except paying money directly via subscriptions plans etc. But this also will not work in the long term. I just can’t pay afford to pay a subscription for each website I visit during the day.
The biggest issue, I guess, is the amount and obnoxiousness of the ads. I could live quite well with seeing one ad banner per page-worth of scrolling, if it’s for example off to the side in a specific “your ad here” place.
Or if the ads would be thematically related to the topic at hand. I don’t want to be reminded of how much our devices listen in on us by seeing ads for diapers on a website for posting news about the Ukraine War, just because I happened to talk with my gf about how my step mom has another child now. But seeing ads for a website to buy camping tools, on a website for hiking backpacks, is fine by me.
Unfortunately those types of non-intrusive ads probably aren’t what’s raking in the most money.
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Most people don’t use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users. https://backlinko.com/ad-blockers-users
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I’m pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.
I just stood up a selfhosted Invidious instance the other day, and I replaced YouTube ReVanced with Clipious (an Invidious client for Android) on my phone. No ads, SponsorBlock built-in, no need for a YouTube/Google account to create subscriptions, playlists, etc. And it’s highly performant since I run it behind a reverse proxy with some custom caching configuration for things like thumbnail images, static assets, etc.
Clipious can also be installed on an Android TV (has an actual Android TV interface). I’m going to end up installing it on mine, but I’m also using SmartTubeNext at the moment, which does require a YouTube/Google account for subscriptions, playlists, etc, but does have no ads, built-in SponsorBlock, and a slew of other great features. I’ll be keeping both around, since I do sometimes like to cast to my TV, and SmartTubeNext allows for that (Clipious does not, at least at this time).
Unless YouTube somehow starts dynamically splicing in ads as part of the actual video stream, there’s always going to be a way to block ads, unless they do something pretty elaborate. But that’s probably not worth the effort on their end to go that far, since the vast, vast majority of people won’t know what to do to get around that, nor will they probably care enough to try. But I think it’s clear that DNS blocking using services such as AdGuard Home, PiHole, etc, are going to become less effective over time.
