Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.

Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.

The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.

edit: updated link to old.reddit.com

  • SulaymanF@lemmy.world
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    1 year ago

    This is not going over well in Reddit’s comments section.

    I hope Lemmy can capitalize on this and convince more users to switch.

    • spaduf@slrpnk.net
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      1 year ago

      The problem is Lemmy has completely squandered this time between waves of new users. There’s improvements in the pipeline but it may be too late at this point.

      • wreckedcarzz@lemmy.world
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        1 year ago

        Nah, word of mouth is powerful. I’ve been enjoying my time, and started to tell friends about it. Many are already bitching about reddit and their many poor decisions over the years, and at least in my social circle, others turn to me for what I use and recommend. I’m certain of course that there are many, many more like me.

        It doesn’t need to be a landslide, it just needs visibility with trusted friends using it to grow organically and easily.

      • morrowind@lemmy.ml
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        1 year ago

        No one squandered anything. The devs have been working full time, as well as third party contributers / third party apps & frontends. There’s only so much work they can do. They’re not a multil-million dollar company. Good things take time