This sounds sensible, but in practice ID checking however many tens of thousands of people on their way into a venue would take forever. (Not to mention now having to deal with the portion of genuine customers who’ve forgotten to bring Id etc)
Could they just allow the account holder to void the old ticket code and issue a new one? Then you’d have to trust resellers to not yoink your ticket after they walk away with your money.
It doesn’t matter if it’s resold. If tickets can’t be resold with markup prices, scalpers won’t have any incentive to hoard and resell (assuming there are no fees for reselling, in an ideal scenario), therefore reducing the resale market to people who actually have a legit reason to sell their tickets.
Oh I see, you mean ban legit reselling?.. could do. no chance of stopping unofficial reselling though (gumtree whatever). It’s a terms of service thing not a legal thing. So gumtree, eBay etc are not obliged to take down such things. And of course they would never stop touts doing it in person on approaches to a venue…
Ticketmaster can easily prevent out-of-band reselling by only allowing resales on their site. So anyone selling their tickets on ebay or wherever will still have to transfer the tickets and get paid through ticketmaster, which should only allow you to sell at original purchase price with no extra fees. This would also help prevent scams and fraud because all transactions would be via their system and they already implement that rotating code technology to prevent screenshots from working.
Of course ticketmaster doesn’t do that because they charge a fee on resales, which gets them more money.
Like I said, reselling is not the issue, scalping is. People can have many legit reasons for selling their tickets (sick, accident, emergency, etc.), and there should be a way for them to offload those tickets for someone else to enjoy and at the same time get their money back. If tickets aren’t allowed to be sold above their original price, scalpers won’t be able to profit from them, so they’ll stop doing it. Then people who want to sell just to get their money back are able to, while the people who weren’t able to buy during the initial sale period get another chance to buy tickets without getting scalped or scammed. It won’t matter if the ticket you present wasn’t originally yours, as long as you got it for the same price.
It’s a win-win for everyone except ticketmaster who doesn’t get to profit off of the resale market, that’s why they don’t do it. I can’t remember who it was, but there was an artist who demanded resales to be done that way and it worked out well.
I mean, Ticketmaster are greedy bastards, that’s why they do what they do. But I think a part of a the veneer of respectability they present is based on the truth that you’ll never really be able to stop scalpers, so Ticketmaster might as well be the legal scalper of choice. There will always be a blackmarket for popular tickets (so the reasoning goes). Since reselling isn’t illegal then it’s hard to force eBay and gumtree to disallow it. And there’s nothing to stop touts in person. So Ticketmaster says “fine, we’ll host the reselling at whatever the bidding goes up to”. They get to make some more money on it and disallowing isn’t going to much improve things for the average concert goer…
I think probably one actual solution is to sell tickets linked to your mobile device (somehow). That’s probably still vulnerable to being hacked / faked so maybe that’s why they haven’t done it (aside from them losing out on that resale margin, obvs).
This sounds sensible, but in practice ID checking however many tens of thousands of people on their way into a venue would take forever. (Not to mention now having to deal with the portion of genuine customers who’ve forgotten to bring Id etc)
It would be easier to not allow resales above the original purchase price.
Without ID on the ticket you don’t know it’s been resold. All a venue sees is someone presenting a valid QR code (or whatever)
Could they just allow the account holder to void the old ticket code and issue a new one? Then you’d have to trust resellers to not yoink your ticket after they walk away with your money.
It doesn’t matter if it’s resold. If tickets can’t be resold with markup prices, scalpers won’t have any incentive to hoard and resell (assuming there are no fees for reselling, in an ideal scenario), therefore reducing the resale market to people who actually have a legit reason to sell their tickets.
Oh I see, you mean ban legit reselling?.. could do. no chance of stopping unofficial reselling though (gumtree whatever). It’s a terms of service thing not a legal thing. So gumtree, eBay etc are not obliged to take down such things. And of course they would never stop touts doing it in person on approaches to a venue…
Ticketmaster can easily prevent out-of-band reselling by only allowing resales on their site. So anyone selling their tickets on ebay or wherever will still have to transfer the tickets and get paid through ticketmaster, which should only allow you to sell at original purchase price with no extra fees. This would also help prevent scams and fraud because all transactions would be via their system and they already implement that rotating code technology to prevent screenshots from working.
Of course ticketmaster doesn’t do that because they charge a fee on resales, which gets them more money.
How could it actually work though? Without checking ID at the gate you have no idea if the ticketholder is the original or has bought from a scalper?
Like I said, reselling is not the issue, scalping is. People can have many legit reasons for selling their tickets (sick, accident, emergency, etc.), and there should be a way for them to offload those tickets for someone else to enjoy and at the same time get their money back. If tickets aren’t allowed to be sold above their original price, scalpers won’t be able to profit from them, so they’ll stop doing it. Then people who want to sell just to get their money back are able to, while the people who weren’t able to buy during the initial sale period get another chance to buy tickets without getting scalped or scammed. It won’t matter if the ticket you present wasn’t originally yours, as long as you got it for the same price.
It’s a win-win for everyone except ticketmaster who doesn’t get to profit off of the resale market, that’s why they don’t do it. I can’t remember who it was, but there was an artist who demanded resales to be done that way and it worked out well.
I mean, Ticketmaster are greedy bastards, that’s why they do what they do. But I think a part of a the veneer of respectability they present is based on the truth that you’ll never really be able to stop scalpers, so Ticketmaster might as well be the legal scalper of choice. There will always be a blackmarket for popular tickets (so the reasoning goes). Since reselling isn’t illegal then it’s hard to force eBay and gumtree to disallow it. And there’s nothing to stop touts in person. So Ticketmaster says “fine, we’ll host the reselling at whatever the bidding goes up to”. They get to make some more money on it and disallowing isn’t going to much improve things for the average concert goer…
I think probably one actual solution is to sell tickets linked to your mobile device (somehow). That’s probably still vulnerable to being hacked / faked so maybe that’s why they haven’t done it (aside from them losing out on that resale margin, obvs).