• illi@lemm.ee
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      They need to make it nice first, to reel people in. Once they are in and invested, that’s when ads start.

      • SlopppyEngineer@lemmy.world
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        2 months ago

        Yep. that’s the classic shitty business model

        • Make a site that’s attractive to use for a lot of people

        • Once you have enough people, lock in the users with network effect, walled garden, etc

        • Use the users to draw in businesses

        • Lock in the businesses and squeeze them for profit.

        • Squeeze users and businesses for money, abandon any maintenance and improvement on the site except for monetization.

        • Hadriscus@lemm.ee
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          2 months ago

          It’s the 3 D’s.

          1. Develop the product
          2. Draw people in
          3. Dump a nice steamy log on the whole thing
    • helenslunch@feddit.nl
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      2 months ago

      They have to build social inertia first. This is something Facebook figured out a long time ago and is well-documented. They were begging for money from investors to keep the site running and Zuck refused to run ads because the site was still growing like crazy.

      It might be years yet before they start running ads but rest assured they will eventually.

    • zecg@lemmy.world
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      2 months ago

      You don’t raise temperature while the frog is in the pond.

      • Richard@lemmy.world
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        2 months ago

        I don’t understand this metaphor. Is it about frog breeding for later eating? Why else would you want to heat your pond, irrespective of the frog. And why is there a greater incentive to heat the pond when there’s no frog, and vice versa? So many questions!

        • Vanth@reddthat.com
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          2 months ago

          I interpreted it as you don’t heat the pot while the frog is still in the pond. You only apply heat slowly once the front is already in the pot.

          Don’t load up the ads until the users are already on Threads. Wait until they are active on Threads, then crank up the ads when it’s more difficult for the users to leave.

        • my_hat_stinks@programming.dev
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          There was an experiment once where it was determined that a frog with it’s brain removed wouldn’t jump out of slowly heated water but would reflexively jump if placed into already hot water, leading to a myth that a frog won’t leave boiling water if heated gradually enough.

          Idioms around frog boiling generally means to make changes slowly and gradually enough that there is minimal reaction from affected parties.

        • Neshura@bookwormstory.social
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          I guess the frog has to get into the pot first is their point? I agree that the metaphor is not doing a very good job at conveying whatever was meant though.

        • woelkchen@lemmy.world
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          Interesting that you think that I may be interested in Threads content.

          I’m not interested in what content you are interested in. You (Edit: Not even you, gravitas_deficiency. Why even interject as if you were the person I replied to?) made a comment regarding blocking Threads content for everyone. Let everyone decide for themselves which accounts to follow, don’t promote not to federate at all just because you personally don’t want to follow accounts there. Just don’t click the follow button, duh.

          • conciselyverbose@sh.itjust.works
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            2 months ago

            Go to some junk instance that’s willing to federate if you want.

            Federating with Threads makes an instance unacceptable as far as most of us are concerned. Their mere existence is malignant.

            • woelkchen@lemmy.world
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              Go to some junk instance that’s willing to federate if you want.

              The Mastodon instance I use already does and absolutely nothing negatively happened to it. Mastodon users can just block entire instances on their own if they happen to not like any content from there.

              Federating with Threads makes an instance unacceptable as far as most of us are concerned. Their mere existence is malignant.

              That’s based on conspiracy theories and not an actually informed decision based on how the Fediverse works. Most of you don’t even understand that Threads content wouldn’t even show up on Lemmy in the first place. Threads doesn’t even have communities.

              • conciselyverbose@sh.itjust.works
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                Because Facebook hasn’t done anything yet.

                Blocking Facebook as a user is not good enough. Any server that connects to them legitimizes them and is not acceptable behavior.

                It absolute is not a conspiracy, and most people unwilling to participate in any server that interacts with Facebook in any way are doing so exactly because they understand the technology and Facebook’s history. Literally everything Facebook has ever touched turned to dogshit. “I won’t participate in a platform that doesn’t completely block Facebook” is not the naive, uninformed position. (That’s using Facebook and their other platforms.) It’s the people who recognize how pure fucking evil Facebook is.

                • woelkchen@lemmy.world
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                  Because Facebook hasn’t done anything yet.

                  And they cannot circumvent to ActivityPub protocol to display ads to users who don’t want so see them. Claiming otherwise is conspiracy theories.

                  Blocking Facebook as a user is not good enough

                  Yes, it is.

                  Any server that connects to them legitimizes them and is not acceptable behavior.

                  That’s not for you to decide.

                  It absolute is not a conspiracy

                  It absolutely is.

                  and most people unwilling to participate in any server that interacts with Facebook in any way

                  First: That’s untrue.

                  Second: Such an opinion is based on conspiracy theories and therefore not valid.

                  are doing so exactly because they understand the technology

                  No, they and you don’t.

                  “I won’t participate in a platform that doesn’t completely block Facebook” is not the naive, uninformed position.

                  Yes, it is and you don’t even realize that you are participatin in a platform that doesn’t completely block Facebook Threads right now. That’s proof enough that you don’t understand the technology.

                  It’s the people who recognize how pure fucking evil Facebook is.

                  Then allowing ad-free access to accounts hosted there should be your agenda. That’s how they don’t get money, not by pushing people to sign up for their platform, just because they want to follow their favorite movie franchise or sports team.

          • Samvega@lemmy.blahaj.zone
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            I’m not interested in what content you are interested in.

            Yes, this is the kind of thing a terminally boring person says.

          • zecg@lemmy.world
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            Pardon my generalization, but literally no one is interested in threads

        • helenslunch@feddit.nl
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          9/10 of the most followed accounts on Fedi are on Threads, so you may not, but clearly many many people do.

        • rglullis@communick.news
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          Most people want social media to read and talk about the mundane things that are interesting to them (like sports, or their hobbies, or some new cool bar they want to go on, or some interesting places to travel) instead of using it to doomscroll and display outrage.

          If all you want from social media is a place that constantly keeps you anxious and reminds you of how little power you have to change the things you are so pointless worrying about… then sure, Lemmy is more than enough as it is.

          • Samvega@lemmy.blahaj.zone
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            Most people want social media to read and talk about the mundane things that are interesting to them (like sports, or their hobbies, or some new cool bar they want to go on, or some interesting places to travel)…

            Hey, more evidence that most people aren’t worth talking to, nice.

            • rglullis@communick.news
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              You were so eager to come up with a jab at other people that you seem to have ignored the second paragraph. It is pretty clear that you could benefit from a bit of introspection to look what you could offer to the world, instead of just trying to put everyone down.

              Wishing you well.

      • Neshura@bookwormstory.social
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        bold of you to assume that ads won’t just be disguised as regular posts (and therefore federate)

        Edit: after reading the article I heavily suspect ads will federate. As is they are just specially marked posts so I see no reason to think they won’t federate.

        • MagicShel@programming.dev
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          My instance is defederated from threads. At the time I mildly disagreed with that decision. Federated ads would vindicate that decision. I don’t need threads content that badly.

          • woelkchen@lemmy.world
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            I don’t need threads content that badly.

            You can block entire servers yourself. No need for an instance to defederate.

            • MagicShel@programming.dev
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              Yes and this was my reasoning for saying it would be fine to federate. But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else. That would cost the admin more money and would require more user donations to keep it going. So just being able to block isn’t the necessary solution. Not sure that was even your point but I wanted to bring it up.

              • woelkchen@lemmy.world
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                But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else.

                Marvel Comics could make an account on any Mastodon server and make posts to promote an upcoming movie. That’s a regular post, containing promotional material. What makes it an ad (or a sponsored post) in IG/Threads terms is to push such posts to users via targeting algorithms who didn’t subscribe to Marvel Comics. Threads cannot do that via ActivityPub, so your Mastodon server cannot serve Threads ads.

                • MagicShel@programming.dev
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                  Okay. Well I’m not that worried until I see where things are headed. I can see a lot of ways for things to go badly, but no point in borrowing trouble over it.

        • troed@fedia.io
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          No, not bold. You don’t get posts from accounts you don’t follow.

          Creating ads as if they are from a person would get Threads instabanned in the EU.

          • Neshura@bookwormstory.social
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            The example shown literally is a regular post simply marked “Sponsored” so it can be assumed that post would federate just like any other post. The only difference being the Sponsor marker likely being a Threads exclusive ActivityPub extension so unless other platforms implement that the post would show up as a regular post on e.g. Mastodon.

            Them being in compliance with EU regulations while simultaneously blasting their ads into the Fediverse are not mutually exclusive. There are ways for them to do both. And to be fair here if the ads get federated they will likely be marked as such in some way so other Fediverse platforms should be able to filter the ads out easily.

            • woelkchen@lemmy.world
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              The example shown literally is a regular post simply marked “Sponsored” so it can be assumed that post would federate just like any other post.

              Instagram shows its users sponsored posts from accounts you don’t follow. Threads will do the same for users of its website and apps. These posts will not magically show up on Mastodon from accounts one doesn’t follow. If a Mastodon user would follow the profile of a brand, they’d get the posts from that account that would obviously contain promotion (just as any brand is free to join Mastodon right now and promote products there) but as @troed 100% correctly wrote: You don’t get posts from accounts you don’t follow.

                • woelkchen@lemmy.world
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                  Are you aware that a global feed exists on Mastodon?

                  No need for admins to defederate and take away the decision from grownups. Learn how Mastodon works instead of being hysteric because you believe unfounded conspiracy theories.

              • FarceOfWill@infosec.pub
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                The Facebook code that outputs to fediverse using activity pub can put any posts it likes into that feed, because it’s not mastodon it’s custom and can absolutely inject ads.

            • troed@fedia.io
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              You don’t get posts from accounts you don’t follow. My server’s global feed only includes posts from accounts people on my server follow.

              Just claiming “it will” is not a counter argument. That’s not how the protocol works.

      • zecg@lemmy.world
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        That’s why they have stealth enshittification techniques to disguise them.

        • woelkchen@lemmy.world
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          That’s why they have stealth enshittification techniques to disguise them.

          Promotional posts don’t magically show up on Mastodon for users who don’t follow the brand account that posted them. That’s not how Mastodon works.

          If I were to follow Marvel Comics via Mastodon, boosted a post, then my followers would see the post, just as they would see the post if I made a screenshot from a Marvel tweet and posted that to Mastodon but Marvel posts would not just show up for random Mastodon users just because Marvel paid Meta to promote a post on Threads. Only Threads website and app users would see such posts.

          It’s amazing how uninformed Fediverse users are of the basics of how the Fediverse works.

          • garretble@lemmy.world
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            Yeah, I don’t really understand how you are getting downvoted for saying this in various comments.

            Are people actually worried they would would see straight up ads coming into their mastodon feeds if their server federates with Threads? That’s a pretty wild assumption to make.

            If you follow the Coke brand account, then you’ll see Coke brand posts (even then I wouldn’t consider those “ads” in a traditional sense), but if you follow MBKHD or, hell, the Barack Obama account you won’t have a sudden influx of ads for Pepsi or whatever in your feed.

            • woelkchen@lemmy.world
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              Are people actually worried they would would see straight up ads coming into their mastodon feeds if their server federates with Threads? That’s a pretty wild assumption to make.

              Not only are they worried, they think that this is a foregone conclusion. They think it’s more important to block Threads preemptively than to actually make an informed decision … looking if Meta would actually somehow misuse federation and then block them, should that happen. I’ve seen Lemmy instances block Threads before they block any neo-nazi and pedo instances. Seriously, WTF. The hysteria is insane. Threads content can’t currently even show up on Lemmy.

      • helenslunch@feddit.nl
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        I mean they do. And I’m sure they will. But as long as you’re not using Threads they can’t be pushed into your feed.

        I assume in the future there will probably be an option to “block Threads accounts except the ones that I specifically follow”.

        • troed@fedia.io
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          This is how the protocol works.

          1. You only get content from those you follow (in your home feed).

          2. Your server’s local feed will contain all posts made by users on your server.

          3. Your server’s global feed will contain all posts from users someone on your server follows.

          Note how #3 isn’t actually a global feed. Spin up your own server at home and it will be the same as your home feed when you’re the only users.

          Even if you federate with Threads, there’s simply no way for them to “inject ads” into any of these feeds.

            • troed@fedia.io
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              Sorry, I forgot to make it clear that the point was that your “maybe in the future…” is already the same as how it works now. No difference.

              • helenslunch@feddit.nl
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                Not necessarily. I follow hashtags. Hashtags have been known to be abused by advertisers. If an advertiser uses a hashtag that I follow, it will appear in my feed. In my example, that wouldn’t be possible.

                They can also appear in the “explore” section if it received sufficient engagement.

  • AGuyAcrossTheInternet@fedia.io
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    Don’t worry, Threads Pro will have you covered for an ad reduction for 3.99/mo.! And Threads Pro Plus for 5.99/mo. will get rid of them all by 2030!

    • ThunderComplex@lemmy.today
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      Your prices are optimistically low. They’ll probably be double that and lock features behind the more expensive plan.

  • EvilBit@lemmy.world
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    We know what enshittification looks like now. Just because you restart it doesn’t mean it’s not obvious where it ends up.

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    I don’t get why anyone even uses it. There are other better options that aren’t run by Facebook.

    • FrostyTheDoo@lemmy.world
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      It’s an awareness thing. Everyone uses it because everyone else uses it, because it’s the main one people know about, because Meta has unlimited money to market it and scale it, which are exorbitantly expensive.

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      Most people are some combination of lazy, uninformed, stressed, and stupid. Can’t think long term, just trying to get to tomorrow.

    • helenslunch@feddit.nl
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      Not complicated.

      1. The value of any social network is its’ users more than anything. They’ll use it in spite of it being super shitty if the people they want to follow are on it.

      2. Threads basically created “one-click account creation” with Instagram so the onboarding was seamless.

      3. They capitalized on the Muskification of Twitter.

  • RememberTheApollo_@lemmy.world
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    Tried Threads briefly. It’s full of the same people who comment on or create Facebook reels. Insta-political trolling, deliberately wrong info just to get people to comment and correct it, “I’m stupidly out of the loop on this ridiculously popular topic, can someone tell me why [thing] is?” Just to get every know-it-all to reply. Like every low-effort post on Reddit ever.

    Couple that with the inability to sort, and the inability for notifications to take you to the post you were having a discussion on, and I gave up after about 3-4 days.

    The platform sucks and so do the participants.

    • the_doktor@lemmy.zip
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      I used it early on and at that point no one had heard of it and it was full of really cool people with good discourse. But then corporations and the rest of the riff-raff found it and it turned into what you saw it as.

      The only way to keep something good is to not let it become popular.

  • Sharan@lemmy.world
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    I have tried Threads, and I really can’t recall when was the last time I wasn’t impressed at all by something.

    This doesn’t help.the situation at all.

    Hell, Musk’s Twitter is a better option to explore than Threads.