This is the Mountain Dew promotion that was announced during the live letter a little while back that they’ve just pushed a Lodestone article out for.

Doesn’t explicitly say in the article but I’m pretty sure this was a North American exclusive.

  • Stovetop@lemmy.world
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    5 months ago

    They can change their logo to whatever they want but actually calling it “MTN DEW” abbreviated and in all caps like that just seems cringy. It’s trying way too hard to be a “BRAND”, as if just spelling the word “Mountain” and using fewer capitalizations will plummet the stock prices.