You and I may have recognized this but based on their corporate revenue, the majority of their customers have not.
Financial news is something I pay attention to and McDonalds is expected to continue to have rising revenue. They are on record bragging about raising prices 5-10% in a quarter; not because they have to keep up with prices but because people keep going anyway. Free money bonus unlocked.
As you’ve noted, they are no longer price competitive with premium brands. But this is on purpose, while they aren’t positioned as a premium brand but they are charging premium prices.
My suspicion is that there are a lot of people who only go to McDonald’s drive thrus and don’t realize they are being gouged. They assume all restaurant prices are up 400%. People are primed to blame politicians for the price increases.
You and I may have recognized this but based on their corporate revenue, the majority of their customers have not.
Financial news is something I pay attention to and McDonalds is expected to continue to have rising revenue. They are on record bragging about raising prices 5-10% in a quarter; not because they have to keep up with prices but because people keep going anyway. Free money bonus unlocked.
As you’ve noted, they are no longer price competitive with premium brands. But this is on purpose, while they aren’t positioned as a premium brand but they are charging premium prices.
My suspicion is that there are a lot of people who only go to McDonald’s drive thrus and don’t realize they are being gouged. They assume all restaurant prices are up 400%. People are primed to blame politicians for the price increases.