They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.
They did seem very well marketed for a very basic design of backpack. There was a camp supply store on Rozengracht near my family’s place that had a full window display of the backpack’s in a rainbow array of colours. Thinking back on it, it did feel a bit like the Stanley cup saga USA saw more recently. Seeing so many of them around town and that IIRC they were still around 100euros it seemed more of a fashion item. As a semi-tourist I thought I should get one as a practical keepsake of my trip but in the end I felt happier with my reusable Jumbo and HJ shopping bags.