After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 will drop ‘ugg’ for international sales.

cross-posted from: https://lazysoci.al/post/21380443

Fuck me capitalism is broken. Being able to trademark a generic term is ridiculous in itself, but then enforcing that trademark to fuck over businesses that were using the term before your company even existed is fucking abhorrent.

  • ZagorathEnglish
    42·
    21 hours ago

    If European countries can have their stupid fucking “geographical indication” trademarks why can’t we do the same? Stop some American company using a generic Australian name to the exclusion of Australian manufacturers.

    • Cort@lemmy.worldEnglish
      3·
      10 hours ago

      I totally agree with you that it should happen that way, but that’s not what’s happening. The American company will get to use the UGG name worldwide while Australian companies will be prohibited from using outside Australia and NZ.

      • ZagorathEnglish
        1·
        9 hours ago

        Yeah, I know that’s what’s the case at present. I’m saying the Australian government should step in and say “fuck that. Geographic indicator. If you want your champagne or shit to be protected here, you can’t allow Ugg from America.”