That’s more likely to be the answer. If Apple were content having Google’s sloppy seconds while having full opportunity to make Alphabet level profits1 then the world would turn upside down. It’s more likely that Apple doesn’t see an easy avenue to those mountains of ad-revenue money without compromising their privacy image. Might as well take Google’s cheque to the bank the same time as iCloud subscription profits cheque.
*1: I should probably clarify that I mean on top of what they already earn.
That’s more likely to be the answer. If Apple were content having Google’s sloppy seconds while having full opportunity to make Alphabet level profits1 then the world would turn upside down. It’s more likely that Apple doesn’t see an easy avenue to those mountains of ad-revenue money without compromising their privacy image. Might as well take Google’s cheque to the bank the same time as iCloud subscription profits cheque.
*1: I should probably clarify that I mean on top of what they already earn.