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Cake day: June 2nd, 2023

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  • The blackouts will make no difference to Reddit’s plans. The API charge will come in. The content creators and moderators will leave. The content will go stale. The smart shareholders will cash in early; the dumb ones will hang on for the prospect of a greater return which won’t materialise. Once the content is stale, the readers and lurkers will leave. Reddit will become a has-been, a memorable item of internet history like so many other sites.



  • Reddit is determined to “go commercial”. It’ll be successful at first because there’s a wealth of good data in Reddit. However, those who contribute rather than just consume will drift away. The content becomes stale (who wants recommendations for great Bluetooth headsets from 2015?).

    Cory Doctorow wrote an excellent article on how TikTok, Facebook, Amazon and more have become worse, and why. It was written in January before Reddit’s API announcement, but it applies to Reddit every bit as much as the others. It’s worth a read: Tiktok’s enshittification