You cannot have much time in this or you likely have only ever worked on type of install. $120/drop is the price you charge for simple installs that have zero complication. Just wait until you see fire blocking, runs that go over really weird sections of building, etc.

Ask any veteran of this business and they will laugh you out of the room.

The typical price for a business that had drop ceilings and drywall is $150-$300 depending on number of drops ordered. A single drop is barely worth the materials to deploy a tech.

Using that understanding doing it in a house will easily add $250 for the headaches that can happen. So knowing it is $300 and then a possible $250. $900 seems reasonable in the aspect of they have to make money and they have to make sure that sending the tech is worth doing. She got a quote that was the “I don’t want to take this job” price.

Think about it like this. If you were to tell me that you would pay me $50 to come make you a pot of coffee plus all of my travel and materials. That job to me is not worth it. However if you told me you would pay me $500 plus travel and materials. That job becomes worth doing.

99 times out of 100 this is an issue with the cable. Be it the one in the computer or the one in the wall.

If you do it yourself, the cost of materials and tools. Which would be about $150-$250. It is easy to do and learn and due to being low voltage there is very little risk. Just make everything as neat as possible.

If you hire a person, it is base $150 per run. But they usually have a minimum requirement.

What you are making honestly has no use to me, but I have been following none the less. It is an interesting bit of kit. Keep up the effort, it is not terrible to use for the bit I have used it. As others said of course though, a phone app would be the king. Sadly you also can’t benefit those users of other tablets for reading like Kindle. Using the email service is so hacky and just not great from a user experience.