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No idea what you are talking about. Product companies are exactly what I am referring to. Some director signs off on the purchase, probably has never even seen the software. But he has seen the sales pitch. That is what the C suite of small companies are for, mingling with the decision makers.
No… the decision maker on the purchase is the user in that case. For software, the decision maker is almost always someone who won’t use it. Like ticket tracking software. The people filing the tickets, and the people responding are not the people who decided which ticket tracking software to buy.