I get that this ad implies the (new) iPad can replace all the other stuff that got crushed, I just don’t get how this can be so upsetting to people: it’s an ad for a product. Don’t like it, don’t buy it. Apple is hardly going to destroy the market for all the stuff that got crushed.
I can disagree with something and still not be offended or upset by it. As I said, sometimes I feel like some people want to be offended/upset.
It’s not about selling a single product, it’s about a general campaign to make people devalue traditional physical media in favor of purchased/streaming digital, again a system that they hold the keys to and the profit lever. How do you think something like that is done if it’s done? With the single, obvious flip of a single switch and it’s done, or a slow drip over time, subtle and from multiple angles.
You need to see the nuance, again, nothing is done at this level without careful consideration. It may not be their first priority, but at the very least it was “nice to have” messaging in the background.
I get that this ad implies the (new) iPad can replace all the other stuff that got crushed, I just don’t get how this can be so upsetting to people: it’s an ad for a product. Don’t like it, don’t buy it. Apple is hardly going to destroy the market for all the stuff that got crushed.
I can disagree with something and still not be offended or upset by it. As I said, sometimes I feel like some people want to be offended/upset.
It’s not about selling a single product, it’s about a general campaign to make people devalue traditional physical media in favor of purchased/streaming digital, again a system that they hold the keys to and the profit lever. How do you think something like that is done if it’s done? With the single, obvious flip of a single switch and it’s done, or a slow drip over time, subtle and from multiple angles.
You need to see the nuance, again, nothing is done at this level without careful consideration. It may not be their first priority, but at the very least it was “nice to have” messaging in the background.