So there is a little no waste shop by me. I’ve turned on numerous neighbors to it. They have grown quite well and are moving into a bigger space, and even have talked about opening a second store…and basically don’t do any advertising. It’s all word of mouth.

While I agree with you that the focus should be on corporations, ultimately the reason these corporations are producing stuff is because individuals are consuming it. If more consumers show a willingness and desire to buy low carbon shit, the more it will be catered to. I do believe this would have a leveraging affect.