Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.
Well, yeah, everyone else is, too. They’re not gonna let Siri become any more woefully outmatched than it already is, so it’s either adapt or die. Microsoft killed off Cortana recently in favor of their AI program.
This is just self-maintenance, basically.