The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

    • MotoAsh@lemmy.world
      491·
      8 months ago

      Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.

      • ky56
        72·
        8 months ago

        I’m dying. 🤣

      • Rodeo@lemmy.ca
        5·
        8 months ago

        The target being the executives who will approve the marketer’s work.

    • GeneralEmergency@lemmy.world
      57·
      8 months ago

      A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

      It’s an old term so I can’t imagine how you could live your life and not hear the term.

      • my_hat_stinks@programming.dev
        81·
        8 months ago

        There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).

        • sugar_in_your_tea@sh.itjust.works
          4·
          8 months ago

          Yup, I’ve been in the workforce for quite a while and I don’t think I’ve heard the term before. I generally avoid marketing types and try to avoid new product launches because I don’t like all the BS the marketing departments come up with to try to sell me on their half-baked crap (I usually wait for independent reviews).

          So if I’ve heard it, I’ve tuned it out. I’ve heard of “demo reel” (i.e. when trying to get sponsored as a skateboarder or whatever) and “show reel” feels familiar, but not “sizzle reel.”

          In my line of work (software development), video is rarely the desired format for anything, and certainly not as a demonstration of skills. We largely work in text, and if you asked me to make a demo reel of something, I’d have to spend some amount of time looking up how to do that (I haven’t edited a video in decades, aside from short screencaps). If I ever need to do that on the regular, I know it’s time to retire or find a new job…

          • Marin_Rider
            11·
            8 months ago

            how were they being a dick? I’ve never heard of it either, your weird gatekeeping over a fucking marketing term is very strange

            • GeneralEmergency@lemmy.world
              11·
              8 months ago

              If you don’t know a term you look it up or you ask. Like you should probably do for “gatekeeping”

              You don’t turn around and go. “who made this term a five year old, oh wait executives are five year olds”.

              That’s being a dick because they are proudly showing off their ignorance and colossal ego.