There was nothing in the original communication that suggested they were going to do what you’re saying they are now walking back though.
Dynamic pricing doesn’t necessarily mean increasing the price above the original. My work uses dynamic pricing to compete with competitors prices for example, but only downward. If a competitor is cheaper and we can match or beat it while still maintaining margin we will do it. If a competitor is more expensive we don’t touch our price, even though we could increase it while still being cheaper. I know this because I wrote the dynamic pricing system myself.
For a fast food chain this could be useful for things like selling off food cheaply when it’s approaching its throw away time, ie a burger has been sitting there for 8 minutes and gets thrown away and written off at 10 minutes. For the next 2 minutes that burger gets dropped to 50% price. It’s a win win because the customer gets cheaper food and the company gets at least some money for something they were about to throw out.
There was nothing in the original communication that suggested they were going to do what you’re saying they are now walking back though.
Dynamic pricing doesn’t necessarily mean increasing the price above the original. My work uses dynamic pricing to compete with competitors prices for example, but only downward. If a competitor is cheaper and we can match or beat it while still maintaining margin we will do it. If a competitor is more expensive we don’t touch our price, even though we could increase it while still being cheaper. I know this because I wrote the dynamic pricing system myself.
For a fast food chain this could be useful for things like selling off food cheaply when it’s approaching its throw away time, ie a burger has been sitting there for 8 minutes and gets thrown away and written off at 10 minutes. For the next 2 minutes that burger gets dropped to 50% price. It’s a win win because the customer gets cheaper food and the company gets at least some money for something they were about to throw out.