They realized that renting generates more profit than selling, especially because you can reduce the lifecycle of products. (Not only physical products, but software as well)
They are just priming us for the inevtable switch to a society where renting is the norm.
When renting you still have full usage rights. When renting a computer like an iPhone you still have the right to run whatever software you choose. That is not the case. This is not renting. This is nothing. You just give them money in hope of their favor. But you do not have the right to anything.
They realized that renting generates more profit than selling, especially because you can reduce the lifecycle of products. (Not only physical products, but software as well) They are just priming us for the inevtable switch to a society where renting is the norm.
When renting you still have full usage rights. When renting a computer like an iPhone you still have the right to run whatever software you choose. That is not the case. This is not renting. This is nothing. You just give them money in hope of their favor. But you do not have the right to anything.