If you asked the typical European or American about BYD a couple of years ago, only the biggest petrol-head or an astute follower of Warren Buffett’s portfolio could have given you a confident answer on what the company does.
It’s taken a brutal price war with Elon Musk and an ascension to the top of the Chinese car pyramid to change that. Now that it’s left competitors in a “state of shock,” BYD has become hard to ignore.
However, as BYD fights a declining share price, Europe’s automakers have a few reasons to be optimistic that they will fare better in a battle on home soil.
Well no, of course they don’t. But this company’s options will be a) don’t do that in Euro autos or b) don’t do business in the EU. Which do you think they’ll pick?
Let’s meet back here in ten years and discuss what weird tracking implementation was discovered too late.