If you asked the typical European or American about BYD a couple of years ago, only the biggest petrol-head or an astute follower of Warren Buffett’s portfolio could have given you a confident answer on what the company does.
It’s taken a brutal price war with Elon Musk and an ascension to the top of the Chinese car pyramid to change that. Now that it’s left competitors in a “state of shock,” BYD has become hard to ignore.
However, as BYD fights a declining share price, Europe’s automakers have a few reasons to be optimistic that they will fare better in a battle on home soil.
Our family, out of economic practicality and a lack of desire to show off, still has ‘dumb’ cars with the fanciest feature being the electronic key fob and the damned engine management system which goes on the fritz every couple months.
I hear what you’re saying but I’m not entirely convinced they wouldn’t try something.