YouTube said in a statement Thursday that it isn’t planning to launch a new app for the Apple Vision Pro, nor will it allow its longstanding iPad application to work on the device. YouTube, like Netflix, is recommending that customers use a web browser if they want to see its content: “YouTube users will be able to use YouTube in Safari on the Vision Pro at launch.”
Looks to be a disruptive device the others are scared of, otherwise they wouldn’t care.
If you’ve worked with Apple’s universal apps, you know that it’s never truly free. Supporting the platform always brings new platform-specific bugs, platform-specific regression testing needs, product / design support for platform-specific experience quirks.
It’s going to be some amount of work, for an audience that will likely be small at first, on a platform that is already supported by the company’s web experience. IMHO “wait and see” is the prudent approach.
Just navigating their shitty submission process is a ton of work on its own.
Isn’t doing nothing to support the device not caring?
Uh what? In what way would Spotify and Netflix be scared of this disruption?
Apple is a content producer now too and has much deeper pockets than their competition.
Why would the competition want people to buy into another cutting edge Apple product when they may want to develop their own solution to view their programming?
Your argument doesn’t make any sense. Spotify isn’t going to produce an AR headset and really doubt Netflix will either. It makes more sense for them to release apps for the device if they think it’s going to be successful.
You understand competitor right? They are content competitors, not hardware.
That’s my point. If they believe the hardware will be successful they would want to release apps for it that give them the ability to capture and retain customers. As it stands Apple headset users can only really consume Apple content. So it’s much more likely they just don’t believe in the product not that they’re scared.
You know they don’t need to develop custom apps right? They’ve even specifically disallowed their iPad app to run. That’s the action of a scared company.
No… that’s the decision of company who doesn’t want to invest in a new platform. They’d rather disable the app than support the users there.
Not making an app is caring? It’s not worth it to put the effort in. Small market.