I think it would take a pretty major sea change for them. They technically split up into Alphabet, but I don’t know of a single person that actually uses that when describing them.

Even if they did change things around, and I would wager that the entrenched bureaucracy will make that impossible, their name is toxic to a lot of tech nerds. We may be a minority, but we talk and people listen. Even the non techies in my life know that they can’t maintain a simple messaging app, responded to (rightful!) concerns about data loss by locking the support threads, and has jacked up the price of YouTube on a yearly basis.

They’ve spectacularly failed at video game consoles, social media, banking/credit cards, IOT, messaging, video, and can’t even maintain a semblance of consistency in their office suite. At work I have three different ways to receive instant messages, and it’s a crapshoot as to which one a coworker will use.

And let’s not even get into how absolutely useless their search is now that everything has been gamed by SEO. Duckduckgo has been my default for years, but now it’s consistently returning better results than big G.

If they managed to correct course tomorrow, it would take multiple years for me to even begin to trust them again.