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From the article:
In response to Huffman’s comments, moderators are trying to find ways to make blackouts effective. Alternatively, some communities are also setting up servers on alternative sites like Lemmy and Kbin.
Someone on data is beautiful found that all third party apps accounted for only 10% of the official app downloads. Taking that into account, it is likely that the vast majority of Reddit users only use the official app and don’t know what the fuss is all about.
But then, that mirrors the idea that most people are lurkers on Reddit.