The same reason merchandise sellers are on Amazon even though Amazon forces them to lower prices and make less: if you’re NOT on Amazon, people just won’t find you. If you’re not on Spotify, you don’t exist in the music world to some people. Because otherwise where else will they search for you? Youtube Music or Apple Music, both pay sites. Otherwise you’re having word of mouth or searching manually.
There’s a reason artists making no money from streaming are still on there - because that’s not where Spotify makes them money. This is one instance where exposure actually does benefit the artists.
When pay is basically non existent is there a reason to be on spotify? Or is it for “exposure” in hopes of finding new fans.
The same reason merchandise sellers are on Amazon even though Amazon forces them to lower prices and make less: if you’re NOT on Amazon, people just won’t find you. If you’re not on Spotify, you don’t exist in the music world to some people. Because otherwise where else will they search for you? Youtube Music or Apple Music, both pay sites. Otherwise you’re having word of mouth or searching manually.
There’s a reason artists making no money from streaming are still on there - because that’s not where Spotify makes them money. This is one instance where exposure actually does benefit the artists.