Never trust a corporation. It will almost always do whatever makes the most money for C-levels, shareholders and end-of-year profits, and when it doesn’t, we should be even more wary of its actions. Occasionally these unspecified actions and choices align with the preferences of people outside the corporation and this makes the corporation “one of the good guys” for a while.

Corporations have no right to complain about being called out on this. In fact, they’d do better to acknowledge it. All it needs is one change of CEO and the whole corporation can change direction in a heartbeat. Twitter is an example of this.

Also see: The fable of the scorp(orat)ion and the frog.