Management says high costs and low productivity are a big problem.
  • grue@lemmy.worldEnglish
    2·
    7 months ago

    The line extensions into higher end never worked and required a new brand for these higher level offerings in the end. They never learned from this lesson. Brand identity can win the day but also lose it all for you when you try to shift from a popular product.

    I’m not sure what you mean by this. Are you saying that VW didn’t understand they needed a luxury brand for higher-end cars? 'Cause they’ve got Audi, Porsche, Lamborghini and Bentley…

      • grue@lemmy.worldEnglish
        1·
        7 months ago

        The Phaeton was a weird aberration that I agree should’ve been a different brand, but it definitely wasn’t “at first.” Audi had been owned by VW for decades before the Phaeton came out.