They’re also doing that when they know specific names and addresses but that isn’t always the case. Lots of Americans watch the super bowl and there’s a good chance a couple of them do million dollar purchases for what they sell or might do that in the near future.

Same reason why higher end car companies advertise heavily in league of legends which is played by mostly younger people who don’t have much money yet. Sure there are some that can afford to buy those cars but also some kids who’ll grow into careers where they eventually be able to afford those cars.