In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
Because who is going to operate the servers?
Originally with RCS it was the carrier, but basically every carrier switched to using Jibe (by Google) for the backend.
And it sounds like Apple is going to operate their own as well.