We knew the company was spending millions to give away free games every week, but we’d heard it was a bit of a money sink despite not actually paying for each and every copy given away. In case you’re keeping track, Epic Games Store boss Steve Allison says on the witness stand his store isn’t profitable yet. The goal is still growth, he says. Emails revealed during the Epic v. Apple trial suggested the company was hoping to claim half of all PC gaming revenue.
I mean, yeah, giving away games every week does sound expansive. I don’t think anybody expected them to be profitable at this point. They still try to grow and I don’t mind.
I mean, yeah, giving away games every week does sound expansive. I don’t think anybody expected them to be profitable at this point. They still try to grow and I don’t mind.