We knew the company was spending millions to give away free games every week, but we’d heard it was a bit of a money sink despite not actually paying for each and every copy given away. In case you’re keeping track, Epic Games Store boss Steve Allison says on the witness stand his store isn’t profitable yet. The goal is still growth, he says. Emails revealed during the Epic v. Apple trial suggested the company was hoping to claim half of all PC gaming revenue.
Hmm that seems like it’s out of context. They said that the goal at the moment is still growth, meaning they’re reinvesting everything they make on it in order to grow it. This can mean that if they stopped the reinvesting for growth it would be profitable.
Hmm that seems like it’s out of context. They said that the goal at the moment is still growth, meaning they’re reinvesting everything they make on it in order to grow it. This can mean that if they stopped the reinvesting for growth it would be profitable.