Apple’s Vision Pro is incredibly cheap. Low in price, not expensive.
It’s easy to get sticker shock because so are all modern computers, and it’s ever so slightly less incredibly cheap, but it’s still incredibly cheap.
The general rule of thumb for pricing is to start by asking “how much value does this provide to the purchaser” and try and price it just under that. The average professional uses a computer as their main tool of trade, it is absolutely necessary for their trade, and makes them $$$/year. Apart from competition driving prices down, that’s how much computers would cost. The vision pro is an order of magnitude below that price. If you view it as targeted at the class of people that fly around the world constantly (and thus can’t use a desktop) it might even be two orders of magnitude below that price.
The average American owns 4/5ths of a car (including kids and so on in that statistic). The average price of a new car in the US is just shy of $50,000. That’s an order of magnitude more than the Vision Pro costs. Indeed just the difference between the sale price and the base models of a car is an order of magnitude more than the Vision Pro costs. To suggest that there isn’t a population that can afford to buy (new) computers at Vision Pro prices is ridiculous.
While we’re at it, for a good portion of the population computers are more important than cars, despite the fact that they spend an order of magnitude more on cars than computers.
All this is to say, the money is there, Apple is just trying to capture it. Given that there are no serious (capable) competitors at this point, there’s no reason to believe that they’ll fail because of pricing.