I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Wouldn’t say “dead” just put on the back burner. They’ll get their way eventually just like they did with net neutrality. (Responding to the article headline not you exactly)