I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
The massive growth we’ve seen over the last 15 years is where the “free” money came from. Tons of companies didn’t have to make money are now needing to pivot. Everyone’s doing it. Everything is changing because there are no longer investors funding growth.
There’s a distinct difference between the Netflix area of the Internet and then Geocities era. Most people aren’t thinking of the later.