I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Before this even started I basically fought tooth and nail to “force” my coworkers to install adblockers because just seeing them sit through ads hurt. They still refused to do it… Firefox and an adblock… Basically 2 clicks was too much lol