I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • octoperson@sh.itjust.works
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    1 year ago

    They don’t even need that. They just need it to be credible to advertisers. YouTube don’t really give a shit if anyone actually watches the ads, they just need the advertisers to believe they do.