I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
It’s not even a slippery slope, it’s a giant cliff of unattended consequences. Innovation in web technology could be haunted by bureaucracy.