I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
what is a verified WEI check?
https://en.m.wikipedia.org/wiki/Web_Environment_Integrity
Google is pushing for websites to implement this software that talks to your TPM (trusted platform) chip on your computer and has it attest to the state of your web stack. Then, the website gets to decide if that’s okay and can deny you access if there’s any “funny business” such as ad blockers installed, or you’re using a browser they don’t like, or maybe even running an os they don’t like. We’ll almost certainly find ways around it for a while, but it’s going to get better (for them, worse for you)