I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
I feel like a lot of people don’t realize this, keeping your data a secret is these ad platform’s top priority, knowing what you like (for highly targeted ads) while others don’t is one of the biggest ways they make money