I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Even if we pretend youtube isnt actually just a data farm that alphabet sells under a different company name to avoid directly saying youtube sells your data (hint: this is where the majority of youtube money comes from), it doesnt really matter if enough consumers decide the ads arent worth the content.
Youtube isnt required living, its a very nice convenience. If it stops being convenient, people will do literally anything else. Its already only convenient enough for a lot via ad blockers. The worse it gets, the more leave ads behind. Making it worse worse doesnt bring people back.