I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
What’re you talking about? I use a Firefox plugin that blocks ads on Twitch. I haven’t seen one since I started using it.
which plugin?